Jeni Sadler
 
 
 

A new way for kids to play

 
Echo Dot Kids Edition, Tiger, Space.jpg
 

I'm a UX design leader with nearly a decade of experience at Amazon, where I most recently served as Senior UX Manager and led a 15-person multidisciplinary team shaping Kids & Family products for Fire tablets, Kindle, Echo, FireTV, and iOS/Android. Since 2020, I've deepened my Japanese fluency, earned a Project Management certification, and launched Iguanahouse, a portfolio of iOS and iPadOS apps I design and ship using a structured, six-agent AI-augmented workflow. My projects include a ragdoll physics game co-created with an 11-year-old user, an interval training app with BLE treadmill control and HealthKit integration, and a Japanese calligraphy app featuring AI-powered stroke grading. I'm ready to bring this methodology, and everything I built and learned leading teams at Amazon, into a senior design or design leadership role.

 
amazon_india.jpg

Amazon India

Built a design team in India to support winning the online shopping market through a mobile-first CX strategy, a truly mobile-first marketplace, and leveraging India as a testing hub for new mobile experiences and apps.

 
AK_Redesign.jpg

Amazon Kids Redesign

Sponsored and lead the initiative to update the design system of Amazon Kids with the goal to improve content engagement and Amazon Kids+ subscription retention. A personalized content discovery experience designed specifically for kids, ages 3-12.

 
Amazon_kids_echo.jpg

Kids Edition Echo

Lead and built a design organization to support innovation in a new product category for kids. Extending the success of Amazon’s Kids Edition Tablet and FreeTime content subscription to Alexa and Echo devices. A smart speaker that is fun for kids while offering peace of mind for parents. The Echo Dot Kids Edition introduced an entirely new way for kids to have fun and learn with Alexa. Designed with kids for kids.

 
Product_Design.jpg

Unified Product Design

Drove the Amazon Kids team to develop a product portfolio that connects customers to the benefits of the Amazon Kids Brand.